Shopping online has become so convenient that many consumers prefer it over in-store shopping. With so many shops moving online, we are spoilt for choice and can easily get carried away, filling the shopping basket with impulse buys. Shopping online does have its advantages and now it’s become easier than ever to review products or check multiple stores with only a couple of clicks. So how can you save money when you’re shopping online?

Avoid Dynamic Pricing

Dynamic pricing is a marketing technique that is used by lots of online retailers. Ever wondered why the price has risen since you last checked that item online? It’s because of dynamic pricing. Your online search information is saved and different prices may be displayed depending on your search history, location, and your spending habits.

So what can you do to avoid this? Clear your search history and cookies before and after you shop online. That way your information remains private a the price should stay the same. Make sure you also log out of social media accounts like Facebook and Twitter while you are shopping online. Another tactic is to only shop using your incognito browser to stay completely anonymous.

Coupons & Discount Codes

Vouchers and discount codes are great ways to save money while shopping online. Some stores allow you to use multiple voucher codes or offers at once so make sure to take advantage of this when you can.

If your discount code has expired, try giving the company a call to see if they will validate the discount for you. Tell them you are about to make a purchase and when the voucher expired. Most of the time companies will be more than happy to validate the discount for you because they can make a sale. This doesn’t always work but it’s definitely worth a try.

Take a Break

Fill your basket with the items you wish to purchase, then step away from the computer for a couple of days. Companies are always seeking to seal the deal with customers, so you might end up with a discount code or offer being sent through to your emails. Again this one doesn’t work all the time but still saves you money when it does.

Price Compare Like a Pro

What better way to save money when shopping online then utilising the beauty of being able to compare prices from your own home. Take the time to look through different websites and stores to locate the best price on an item. If you are looking for something specific like holidays then you can use price comparison websites like Gocompare and Money Supermarket to find the best deals. Remember that these websites do not have the full picture because some companies are not on there. That doesn’t mean that they don’t have cheap prices.

Make sure you shop around to get the best prices on your purchases online. Identify the right days and times to shop online when prices are at the lowest and offers are in abundance. Days like Black Friday and January sales are great times of the year to save you money.

What tips do you use to save you money when shopping online?