Why Does Pangea Provide the “Do Not Sell My Data” Link?
Pangea provides the “Do Not Sell” link to comply with the California Consumer Privacy Act (CCPA), California Civil Code Section 1798.100 et seq., effective January 1, 2020. The CCPA is a new data protection law that provides California residents with certain choices about their data, including the ability to tell companies not to “sell” their personal information. The link is there to inform you of this choice. Although the CCPA only gives California residents the right to make these requests, we allow non-California residents with the same choices about their personal information. Please see our Privacy Policy for more information.
What Does it Mean to “Sell” “Personal Information” Under the CCPA?
The CCPA broadens the definition of “sale” and “personal information” beyond how you might commonly interpret those terms.
Under the CCPA, “personal information” includes information that is not necessarily directly tied to an individual’s identity but may be associated with a device. This includes identifiers such as IP addresses, web cookies, web beacons, and mobile AdIDs. In many cases, this type of information is not associated with you, but they are unique identifiers that could be. Similarly, the term “sell” is defined to include not just selling in exchange for money, but also sharing or transferring personal information (including information that does not directly identify an individual as described above) in exchange for anything of value, which is not limited to the exchange of money. Certain things are not considered “sales,” including when (1) personal information is shared with a service provider that is contractually prohibited from using the personal information for any purpose beyond the service specifically requested (“service provider exception”), or (2) when the consumer has directed a company to disclose the personal information (“consumer directed exception”).
Does Pangea “Sell” my Personal Information?
Pangea does not sell information that directly identifies you, like your name, address, social security number, or phone number. In fact, we do not even share information except with service providers who can use the information solely to provide a service on our behalf, when a consumer directs us to share the information, or in the limited additional circumstances outlined in our Privacy Policy (such as for fraud prevention purposes or where we are legally required to share the information).
However, the CCPA’s broad definitions of “sale” and “personal information” may deem the common flow of information in the digital analytics and advertising ecosystem to be a sale. Like most companies that operate commercial websites and apps, Pangea utilizes online analytics to measure the ways users engage with our websites and apps. These analytics, in turn, inform how we perform online advertising. In order to provide these analytics and facilitate online advertising, Pangea uses third-parties that collect device identifiers and place tags, cookies, beacons, and similar tracking mechanisms on our websites/apps and on third-party websites/apps. For instance, we may request that a third-party facilitate the placement of Pangea ads on a particular website after a consumer has previously visited pangeamoneytransfer.com. The third-parties we use for these purposes generally do this by placing a cookie on a user’s browser so it can identify that the same browser visited other websites. Similarly, where our webpages or apps provide space for advertisements, these third-parties may use identifiers such as cookies for websites, or the device’s mobile AdID for apps, to facilitate real-time bidding by advertisers.
We are currently treating our sharing with some of these third-parties as a “sale” under the CCPA. To opt-out, visit the WebChoices link below and opt out of Google and Facebook tracking.
PLEASE NOTE:
- The opt-outs below are device and browser based. You must opt out on each device and each browser where you want your choice to apply.
- Opt-outs may be stored via cookies. If you clear cookies, your opt-out will no longer be valid and you must opt out again where you want your choices to apply.
